expert loyalty talks #2 Marketing Insights by Adam Posner 6 Key Metrics your Loyalty Program Should be Measuring You know how important repeat buyers are to your brand – there’s no secret about that. But each customer reacts differently to your loyalty program. We discussed key metrics with Adam Posner – Expert in customer loyalty …
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expert loyalty talks #1 Marketing Insight from Jason Foo Why you should make the switch from deal loyalty to emotional loyalty As CEO of BBD Perfect Storm, a creative agency making waves in the industry, Jason Foo’s vast experience in the marketing world has helped businesses across the globe reach exponential heights. His core belief? …
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While recognised for their achievements in this year’s Media Innovator Awards, the team at Stampix see the world of marketing as one in which emotion leads, not technological progress.
Stampix & Orange Belgium won the Award for “Best Short Term Loyalty Initiative” at The Loyalty Magazine Awards, June 2020.
Besides the “Corona-effect”, a notable peak was caused by Unilever’s online activation for its baby care brand, Zwitsal.
Research from Forrester concludes that emotion is the biggest driver of loyalty in many industries. Want to know why?
Loyalty is one of biggest challenges in e-commerce today. Massive amounts of money and effort are spent on user acquisition, but the majority of first-time visitors never come back to the online stores and services. However, it’s not that simple to launch an effective loyalty program: “49% of internet users believe that all reward programs …
Spending 60% of your budget on brand building through TV- and print campaigns? For many marketers, this method has become outdated, and is dismissed as pre-digital & inefficient. We’re all too focused on short-term strategies, says Peter Field, and seem to forget that building a brand is a long-term investment that can only be achieved …
Most companies agree it costs more money to attract new customers as opposed to retain existing ones. Loyalty programs have the ability to positively impact the company’s bottom line but are often considered as cost drivers. This is reinforced by the typical transaction-based loyalty programs, where a customer is rewarded with discounts. Loyalty programs …
I recently had the pleasure to witness the neuromarketing expert Martin Lindstorm on the UBA Trendsday. After doing some more research and ordering his best seller book, it turns out he actually invented the word ‘contextual advertising’, I bumped into this interview about the Future trends in marketing. Find below the main takeaways: Contextual advertising to …
