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Are You Using Personalisation in Your Strategy or Just Filling Boxes?

Some companies mistakenly believe that simply adding customer names to emails is enough to retain and attract consumers. Are You Using [Personalisation] in Your Strategy or Just Filling Boxes [first. name]? Everyone thinks they’re doing personalisation right. Some companies believe that simply adding customer names to packages and emails is enough to retain and attract …

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Why Audience Verification is a Staple in Online Marketing Campaigns

Establishing strong customer relations involves understanding your target audience. Why Audience Verification is a Staple in Online Marketing Campaigns Establishing strong customer relations involves understanding your target audience – fairly common knowledge in the marketing world.  That’s why specifying your target audience is the first and most important step of business planning. However, once you …

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The power of brand recall and how to be ahead of the curve with your ads

THE POWER OF BRAND RECALL To celebrate World Statistics day we decided to address this important problem in media spending: Only 4% of all ads are positively remembered. But what does this mean? According to IAB, in 2020, Europe alone spent € 69.4 billion on advertisements. If only 4% was positively remembered, this would mean …

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