customer loyalty

Prof. Byron Sharp, Director of the Ehrenberg-Bass Institute, shared insights in a Stampix webinar about brand loyalty, noting it is driven by consumer routines. He explained the impact limitation due to selection bias and consumers spreading loyalty across multiple brands.

Dive deep into the Loyalty Meet Up in Ghent, with everything that happened during the Panel Discussion, Workshop and Awards Ceremony.

While loyalty programs can be a great way to boost that loyalty, the reality is that they might not suit every brand’s strategies or roadmap.

While loyalty programs can be a great way to boost that loyalty, the reality is that they might not suit every brand’s strategies or roadmap.

Yet, while most transactional brand loyalty tactics are popular, 71% of customers now say that discounts alone don’t earn their repeat business. Having a loyalty program is not enough — it’s time to reimagine your company’s loyalty program and invest in an emotional connection with your clients.

Research has found that when consumers feel a strong sense of emotional loyalty to a brand, they spend up to twice as much.

With acquisition costs rising 18% this year, insurance companies need to focus on fostering a relationship with existing customers.

The telecom industry is in desperate need of loyalty programs. With the rapid shift to digital and the increasing number of competitors, churn rates are higher than ever before.

How sustainable are discounts and coupons in a loyalty program? Offering brand discounts does very little for customer loyalty and we will tell you why.