blog, emotional connection

The Importance Of Emotional Connection When Developing Brand Loyalty

Every business will know the importance of brand loyalty when it comes to taking their brand to the next level. Being able to understand what it is that drives your clients will help you to increase sales and maximise your retention rates. Not only that, but research has found that when consumers feel a strong sense of emotional loyalty to a brand, they spend up to twice as much with a brand.

How do you develop an emotional connection with your clients, though, and how can you use it to increase brand loyalty? We thought we would take a closer look.

What is emotional loyalty? 😍

Before we look at how to develop that connection with your customers, it is first important to understand what emotional loyalty is. While loyalty schemes, such as make ten orders and get one free, have been used by businesses for decades, an emotional connection goes much deeper than that.

Emotional loyalty is about developing a close relationship with your customers that makes them want to come back again, regardless of the offers. It is formed on your actions, your communication, and your results, and is built around them feeling respected and important.

How does an emotional connection help with brand loyalty? 🤓

When it comes to making a purchasing decision, studies have found that emotion is the biggest driving force. When your clients feel invested in your brand, they are far more likely to utilise your goods and services, even if competitors are offering lower prices.

Not only does it increase retention rates, but being able to elicit positive emotional connections with your customers can also increase basket size and the frequency of purchases, boosting your profits. Additional research has found that emotional loyalty drives consumers to visit a brand 32% more regularly than they would another company, while they are also 46% more likely to spend more. 

How can you develop emotional loyalty? 😎

While there can be no denying the many benefits that come from fostering an emotional connection with your brands, it can be difficult to develop. There are many ways you can create that relationship with your company, with some of the most effective including:

📌 Be trustworthy

Gaining the trust of your customers is essential, which is why you need to demonstrate to them that you are a brand they can believe in. There are many ways to do this, but proving that their private information is secure and responding efficiently with honest and friendly communication is a great start.

📌 Recognise your customers

Loyalty is a two-way street, and when you are showing recognition towards your customers, no matter how big or small they might be, you can quickly develop brand loyalty. When your clients feel like they matter, they will not only return more frequently, but they will also be more likely to recommend your business to others.

📌 Anticipate their needs

51% of consumers now expect companies to be able to anticipate their needs and provide relevant suggestions. When you can show that you are able to meet their demands, they will be far more likely to regularly use your services.

📌 Associate positive feelings with your brand

One of the best ways to develop loyalty is to help your clients associate positive feelings when they think of your brand. Here at Stampix, we know how important emotional loyalty is, which is why we are dedicated to helping our clients bring their brands to life.

Our personalised photo rewards are the perfect way to showcase to your clients that you appreciate them. These are highly effective and emotional gifts that offer a high perceived value.