Why Surprise and Delight Marketing is Essential for Customer Loyalty
Surprise and delight marketing aims to strengthen customer relations and provide a lasting impression, so your customers develop an emotional connection with your brand.
customer loyalty
Insurance Companies and Loyalty Rewards: Why Now is the Time to Change
With prices off the table, a new door opens to insurance providers to differentiate themselves in their relationship with customers and inspire loyalty.
Transitioning From Product Loyalty to Customer-Led Loyalty
loyalty expert talk #5 Marketing Insights by Ian Golding Why you should Transition From Product Loyalty to Customer-Led Loyalty Back in the day, businesses only needed to focus on a limited set of existing competitors. However, in today’s day and age, new innovative businesses and disruptors open constantly. This means business owners need to work …
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Why Engaging with Your Frequent Customers is no Longer Enough
loyalty expert talk #4 Marketing Insights by Charles Ehredt Why Engaging with Your Frequent Customers is no longer enough Business owners prize their frequent customers. After all, regardless of more competitors or better prices elsewhere, they would most likely choose your business over others. As such, businesses feel obligated to centre their loyalty programs around …
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How to Measure The Effectiveness of Loyalty Programs
loyalty expert talk #3 Marketing Insights by Iain Pringle How to Measure The Effectiveness of Loyalty Programs With 20 years of experience in the loyalty industry, Iain Pringle, managing partner at New World Loyalty, has curated his expertise by working with multiple industry giants such as Shell, Avios and British Airlines. Working in various industries …
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6 Key Metrics your Loyalty Program Should be Measuring
expert loyalty talks #2 Marketing Insights by Adam Posner 6 Key Metrics your Loyalty Program Should be Measuring You know how important repeat buyers are to your brand – there’s no secret about that. But each customer reacts differently to your loyalty program. We discussed key metrics with Adam Posner – Expert in customer loyalty …
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From Deal Loyalty to Real Loyalty featuring Jason Foo
expert loyalty talks #1 Marketing Insight from Jason Foo Why you should make the switch from deal loyalty to emotional loyalty As CEO of BBD Perfect Storm, a creative agency making waves in the industry, Jason Foo’s vast experience in the marketing world has helped businesses across the globe reach exponential heights. His core belief? …
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Why an Emotional Connection Matters in Loyalty
Research from Forrester concludes that emotion is the biggest driver of loyalty in many industries. Want to know why?
Why do Loyalty Programs exist?
Most companies agree it costs more money to attract new customers as opposed to retain existing ones. Loyalty programs have the ability to positively impact the company’s bottom line but are often considered as cost drivers. This is reinforced by the typical transaction-based loyalty programs, where a customer is rewarded with discounts. Loyalty programs …
Loyalty Problems – Your customers don’t love you!
The inconvenient truth What is it that you do today, that makes your customer want to buy tomorrow? Is your loyalty program optimised for the digital times we live in? Historical data shows it’s 5 times more expensive to convert a new customer than it is to convince an existing one to buy again, most …
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