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Discover our blogposts

Smiling woman wearing a unicorn headband holds a pink birthday cake with candles showing the number 26 in one hand and a smartphone in the other, standing against a bright blue background with fluffy white cloud decorations.
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Birthday Rewards: When, Why, and How They Work (Or Don’t)

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November 4, 2025
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Why the Future of Travel Loyalty depends on Everyday Moments

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October 24, 2025
Happy woman receiving a surprise gift from a man, symbolizing how dopamine and oxytocin create joy, trust, and emotional engagement that strengthen brand loyalty.
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The DOSE of Loyalty: How Happy Hormones Drive Engagement

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September 5, 2025
Elderly man smiling while receiving a blue shopping bag from a cashier at a modern retail clothing store counter.
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Customer Lifetime Value: the Metric You Can’t Afford to Ignore

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August 1, 2025
Hands holding a smartphone outdoors, with a green sustainability icon (leaf and circular arrows) displayed on the screen, symbolizing eco-friendly technology and responsible digital connectivity.
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Why Doing Good Is No Longer Optional for Telecom Brands

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July 1, 2025
Illustration of two stylised figures boxing, representing marketing and branding facing off with gloves, symbolising their distinct but related roles.
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Marketing vs. Branding: Why Both Matter in the Loyalty Funnel

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June 24, 2025
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