Why an Emotional Connection Matters in Loyalty
Research from Forrester concludes that emotion is the biggest driver of loyalty in many industries. Want to know why?
customer loyalty
Why do Loyalty Programs exist?
Most companies agree it costs more money to attract new customers as opposed to retain existing ones. Loyalty programs have the ability to positively impact the company’s bottom line but are often considered as cost drivers. This is reinforced by the typical transaction-based loyalty programs, where a customer is rewarded with discounts. Loyalty programs …
Loyalty Problems – Your customers don’t love you!
The inconvenient truth What is it that you do today, that makes your customer want to buy tomorrow? Is your loyalty program optimised for the digital times we live in? Historical data shows it’s 5 times more expensive to convert a new customer than it is to convince an existing one to buy again, most …
Loyalty Problems – Your customers don’t love you! Read More »
