Thanks to brand digitalisation accelerated by Covid, customers no longer give a second chance to brands that can’t get it right. So, what does customer loyalty in 2022 even mean? And how can brands reinvent loyalty programs in a fiercely competitive market?
Yet, while most transactional brand loyalty tactics are popular, 71% of customers now say that discounts alone don’t earn their repeat business. Having a loyalty program is not enough — it’s time to reimagine your company’s loyalty program and invest in an emotional connection with your clients.
Research has found that when consumers feel a strong sense of emotional loyalty to a brand, they spend up to twice as much.
With acquisition costs rising 18% this year, insurance companies need to focus on fostering a relationship with existing customers.
The telecom industry is in desperate need of loyalty programs. With the rapid shift to digital and the increasing number of competitors, churn rates are higher than ever before.
How sustainable are discounts and coupons in a loyalty program? Offering brand discounts does very little for customer loyalty and we will tell you why.
Surprise and delight marketing aims to strengthen customer relations and provide a lasting impression, so your customers develop an emotional connection with your brand.
With prices off the table, a new door opens to insurance providers to differentiate themselves in their relationship with customers and inspire loyalty.
loyalty expert talk #5 Marketing Insights by Ian Golding Why you should Transition From Product Loyalty to Customer-Led Loyalty Back in the day, businesses only needed to focus on a limited set of existing competitors. However, in today’s day and age, new innovative businesses and disruptors open constantly. This means business owners need to work …
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loyalty expert talk #4 Marketing Insights by Charles Ehredt Why Engaging with Your Frequent Customers is no longer enough Business owners prize their frequent customers. After all, regardless of more competitors or better prices elsewhere, they would most likely choose your business over others. As such, businesses feel obligated to centre their loyalty programs around …
Why Engaging with Your Frequent Customers is no Longer Enough Read More »
