The Characteristics of a Winning Loyalty Program
Understand what are the 7 characteristics that can turn your Loyalty Program into a winner membership program.
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customer loyalty
The Future of Loyalty in Telecom: 5 Trends to Watch in 2025
Explore 5 telecom loyalty trends for 2025: gamification, hyper-personalisation, sustainability, AI-driven experiences, & joyful engagement.
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Joyalty: explained by a Gen AI podcast
blog, customer loyalty Joyalty: explained by a Gen AI podcast In a world where customer loyalty is no longer just about points and perks, “Joyalty” is redefining how brands build meaningful connections. Joyalty blends joy and loyalty, creating emotional touchpoints that go beyond traditional rewards, tapping into genuine moments that resonate with customers on a
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The Missed Moments of Retail Banking
blog, customer loyalty The 3 Missed Moments in Retail Banking Still,In today’s fiercely competitive world, retail banks like Citibank, Wells Fargo, and PNC Bank pour billions into building brands that exude trust. They invest heavily in state-of-the-art technology and beautifully designed branches, all to enhance the customer experience. For example, personalised and gamified rewards are
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Joyalty: The Future of Customer Loyalty Programs
blog, loyalty Joyalty: The Future of Customer Loyalty Programs In the ever-evolving landscape of customer engagement, traditional loyalty programs are starting to feel a bit… “meh.” Sure, points and discounts can drive repeat purchases, but do they truly delight your customers? Enter Joyalty — a concept that transcends the transactional nature of loyalty and taps into
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Unpacking the Role of Loyalty Programs in Modern Retail with Steve Gray
blog, loyalty Unpacking the Role of Loyalty Programs in Modern Retail with Steve Gray Loyalty programs have long been a staple in retail, yet they have often been dismissed as ineffective by some marketing theorists, notably Byron Sharp who’s best-selling book How Brands Grow has a chapter titled “Why Loyalty Programs don’t work”. During our
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Data-Driven Loyalty: Leveraging Data with Jason Whiting
blog, loyalty Data-Driven Loyalty: Leveraging First-Party Data with Jason Whiting In the evolving landscape of digital marketing, the ability to capture and leverage first-party data has become paramount for brands. With the decline of third-party cookies and the rise of digital ad fraud, companies are increasingly turning to loyalty programs to build direct relationships with
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PepsiCo’s Loyalty Strategy: A Deep Dive with Rich Long
blog, loyalty PepsiCo’s Loyalty Strategy: A Deep Dive with Rich Long During Stampix’s recent webinar on Loyalty for FMCG, we had the pleasure of exchanging thoughts with Rich Long, Senior Manager Next Gen DTC – Global Loyalty at PepsiCo. Rich provided an inside look into PepsiCo’s current and future loyalty strategies. His insights shed light
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The Nature of Brand Loyalty: Insights from Byron Sharp
Prof. Byron Sharp, Director of the Ehrenberg-Bass Institute, shared insights in a Stampix webinar about brand loyalty, noting it is driven by consumer routines. He explained the impact limitation due to selection bias and consumers spreading loyalty across multiple brands.
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Our Learnings from the first Loyalty Meet Up
Dive deep into the Loyalty Meet Up in Ghent, with everything that happened during the Panel Discussion, Workshop and Awards Ceremony.
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