customer loyalty

blog, loyalty Unpacking the Role of Loyalty Programs in Modern Retail with Steve Gray Loyalty programs have long been a staple in retail, yet they have often been dismissed as ineffective by some marketing theorists, notably Byron Sharp who’s best-selling book How Brands Grow has a chapter titled “Why Loyalty Programs don’t work”. During our …

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blog, loyalty Data-Driven Loyalty: Leveraging First-Party Data with Jason Whiting In the evolving landscape of digital marketing, the ability to capture and leverage first-party data has become paramount for brands. With the decline of third-party cookies and the rise of digital ad fraud, companies are increasingly turning to loyalty programs to build direct relationships with …

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blog, loyalty PepsiCo’s Loyalty Strategy: A Deep Dive with Rich Long During Stampix’s recent webinar on Loyalty for FMCG, we had the pleasure of exchanging thoughts with Rich Long, Senior Manager Next Gen DTC – Global Loyalty at PepsiCo. Rich provided an inside look into PepsiCo’s current and future loyalty strategies. His insights shed light …

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Prof. Byron Sharp, Director of the Ehrenberg-Bass Institute, shared insights in a Stampix webinar about brand loyalty, noting it is driven by consumer routines. He explained the impact limitation due to selection bias and consumers spreading loyalty across multiple brands.

Dive deep into the Loyalty Meet Up in Ghent, with everything that happened during the Panel Discussion, Workshop and Awards Ceremony.

While loyalty programs can be a great way to boost that loyalty, the reality is that they might not suit every brand’s strategies or roadmap.

While loyalty programs can be a great way to boost that loyalty, the reality is that they might not suit every brand’s strategies or roadmap.

Thanks to brand digitalisation accelerated by Covid, customers no longer give a second chance to brands that can’t get it right. So, what does customer loyalty in 2022 even mean? And how can brands reinvent loyalty programs in a fiercely competitive market?

Yet, while most transactional brand loyalty tactics are popular, 71% of customers now say that discounts alone don’t earn their repeat business. Having a loyalty program is not enough — it’s time to reimagine your company’s loyalty program and invest in an emotional connection with your clients.

Research has found that when consumers feel a strong sense of emotional loyalty to a brand, they spend up to twice as much.