What Flying Blue Teaches Us About Modern Loyalty
Understand how the example of Flying Blue explains the broader shifts reshaping the future of travel loyalty.
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customer loyalty
Birthday Rewards: When, Why, and How They Work (Or Don’t)
Evaluate the fit of a Birthday Reward for your brand with our decision framework, and learn do’s and dont’s from real-life examples.
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Why the Future of Travel Loyalty depends on Everyday Moments
Discover how travel brands can build loyalty through everyday moments, emotional rewards, and micro-redemptions that truly connect.
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The DOSE of Loyalty: How Happy Hormones Drive Engagement
Discover how dopamine, oxytocin, serotonin & endorphins (DOSE) shape customer loyalty and how brands can design programs that spark true emotional engagement.
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Why Doing Good Is No Longer Optional for Telecom Brands
Understand the difference between marketing and branding at each funnel stage, plus how loyalty programs drive long-term engagement.
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Marketing vs. Branding: Why Both Matter in the Loyalty Funnel
Understand the difference between marketing and branding at each funnel stage, plus how loyalty programs drive long-term engagement.
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Gen Z and Loyalty: Love for Tangible Experiences
Gen Z redefines brand loyalty with emotional connections, personalised experiences, and a surprising revival of printed photos.
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The 5 Key Takeaways from Loyalty Day 2025
Learn the top 5 takeaways from BENE Loyalty Day 2025, with insights on personalisation, emotional loyalty, gamification, Gen Z, & strategies.
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Retail Loyalty Programs in 2025: What Customers Expect
Explore retail loyalty trends in 2025, including customer expectations and innovative campaigns like Delhaize SuperPlus.
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AI & Loyalty: A Game-Changing Duo
With insights from “AI & Loyalty: What’s Next?, learn how AI-powered loyalty can transform engagement and customer’ insights.
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