The DOSE of Loyalty: How Happy Hormones Drive Engagement
Discover how dopamine, oxytocin, serotonin & endorphins (DOSE) shape customer loyalty and how brands can design programs that spark true emotional engagement.
customer loyalty
Why Doing Good Is No Longer Optional for Telecom Brands
Understand the difference between marketing and branding at each funnel stage, plus how loyalty programs drive long-term engagement.
Marketing vs. Branding: Why Both Matter in the Loyalty Funnel
Understand the difference between marketing and branding at each funnel stage, plus how loyalty programs drive long-term engagement.
Gen Z and Loyalty: Love for Tangible Experiences
Gen Z redefines brand loyalty with emotional connections, personalised experiences, and a surprising revival of printed photos.
The 5 Key Takeaways from Loyalty Day 2025
Learn the top 5 takeaways from BENE Loyalty Day 2025, with insights on personalisation, emotional loyalty, gamification, Gen Z, & strategies.
Retail Loyalty Programs in 2025: What Customers Expect
Explore retail loyalty trends in 2025, including customer expectations and innovative campaigns like Delhaize SuperPlus.
AI & Loyalty: A Game-Changing Duo
With insights from “AI & Loyalty: What’s Next?, learn how AI-powered loyalty can transform engagement and customer’ insights.
The Characteristics of a Winning Loyalty Program
Understand what are the 7 characteristics that can turn your Loyalty Program into a winner membership program.
The Future of Loyalty in Telecom: 5 Trends to Watch in 2025
Explore 5 telecom loyalty trends for 2025: gamification, hyper-personalisation, sustainability, AI-driven experiences, & joyful engagement.
Joyalty: explained by a Gen AI podcast
blog, customer loyalty Joyalty: explained by a Gen AI podcast In a world where customer loyalty is no longer just about points and perks, “Joyalty” is redefining how brands build meaningful connections. Joyalty blends joy and loyalty, creating emotional touchpoints that go beyond traditional rewards, tapping into genuine moments that resonate with customers on a …
