Loyalty is one of biggest challenges in e-commerce today. Massive amounts of money and effort are spent on user acquisition, but the majority of first-time visitors never come back to the online stores and services. However, it’s not that simple to launch an effective loyalty program: “49% of internet users believe that all reward programs seem alike.” At Stampix, we believe Loyalty Programs should revolve around a lot more than earning points for purchases. Here are 5 facts that may surprise you:   1. Brand loyals are worth 10x It's generally known that acquiring new customers is more expensive than retaining existing ones. A recent study showed that 70% of companies actually confirm this for their business, and that the returning customers spend 67% more than new customers. This all adds to the fact that loyal customers are worth up to 10 times as much as their initial purchase value. One would expect marketeers to focus their brand efforts on customer retention, yet in reality we often see the opposite. When loyalty programs are done right, they can be very powerful and add tremendous value. So, how much of your marketing budget is currently spent on retention & loyalty?   2. Emotions have the strongest impact on loyalty Emotional bonding with a brand has proven to be the main driver for true loyalty. To get there your brand has to foster positive emotions such as excitement, success, familiarity, and belonging. This can be achieved by a loyalty plan that rewards users for a wide variety of actions beyond purchases, such as visiting, reviewing products or sharing on social networks. These forms of engagement don't deliver immediate business value (i.e. revenue) but provide your customers ample opportunity to discover your offerings and reinforce your value propositions. Additionally, establishing these valuable ongoing relationships converts regular customers into brand advocates and positive word-of-mouth, generally known as the most effective form of advertising. It's worth investing in communication that stimulates the emotional connection with customers     3. Your customers expect more 71% of consumers expects to be rewarded for their loyalty. In reality, only 36% consider they are. 64% of customers expect to be positively surprised by their current brands. In reality, only 40% consider they are. These statistics are in line with what Gen Z marketing guru Connor Blakely claims, i.e. that there is a growing discrepancy between the expected effort from brands and the loyalty they expect from customers. “It’s not brand loyalty that’s dead – it’s brand effort.” - Connor Blakley   4. Birthday is the time to score If you are going to reward your customers and want to convert them into frequently returning customers, you have to impress them. One of most underestimated weapons of influence is the power of reciprocity. Simply put, by giving something first, you will end up receiving. A personal attention for ones birthday is by far the most relevant communication to focus on across all industries, as can be seen on the table below.   5. Attention moments matter The hardest part is to incentivize shoppers to participate in your program at all. This can be achieved with rewards that surprise them, are useful, and most importantly motivate them to return. The study shows that women attach more importance to emotional drivers and are more open to so called attention moments than their male colleagues. When broken down by age, it turns out that millenials (aged 18-34 year) are also more susceptible to small perks and unexpected attention moments, that are easy to redeem, preferably online & instant. At Stampix, one of the first exercises we do is map the brand's customer journey on our calendar with popular Photo Moments. Around these moment we know consumers take substantially more photos, which hold a high emotional values to them.   Interested to learn how we add emotion to the loyalty programs of Orange, Luminus & Sunweb? Contact anton@stampix.com to schedule a demo.   Sources: The Key To Loyalty, Cap Gemini Digital Transformation Institute Survey, 2017 BPost Pulse study,  The importance and impact of relational marketing for Belgian advertisers & consumers (2019) ...

Spending 60% of your budget on brand building through TV- and print campaigns? For many marketers, this method has become outdated, and is dismissed as pre-digital & inefficient. We're all too focused on short-term strategies, says Peter Field, and seem to forget that building a brand is a long-term investment that can only be achieved through creative ads that evoke emotions.   "There's an exaggerated shift to online activation going on," says Field. “which is primarily a result of the ever increasing pressure from shareholders to see demonstrable growth every quarter. Additionally there is the rise of digital media and the unbridled belief in the power of digital. Digital media are very data driven and ideally suited to support short activation campaigns." Field argues it's time to make brand building about emotion again. And based on his research on hundreds of cases for the IPA Effectiveness Awards, we have sound reasons to do so: brands that evoke a higher emotional intensity receive 3x as much word-of-mouth compared to less emotionally-connected brands. Branding strategies, brand storytelling and emotional branding are not new. These approaches to branding were invented by marketers long before Instagram, Facebook, LinkedIn and blogging. A successful brand is much more than a logo, distinctive colors or a memorable tagline. The best marketers know that authentic and emotional branding is the secret sauce to igniting customers to loyal advocates, followers and fans. But what exactly is 'emotional branding'?   Wikipedia defines emotional branding as follows: “Emotional branding is a term used within marketing communication that refers to the practice of building brands that appeal directly to a consumer's emotional state, needs and aspirations. Emotional branding is successful when it triggers an emotional response in the consumer, that is, a desire for the advertised brand (or product) that cannot fully be rationalized. Emotional brands have a significant impact when the consumer experiences a strong and lasting attachment to the brand comparable to a feeling of bonding, companionship or love.”  Emotional branding helps connect your brand in the most human ways to your audience and ideal customers. It helps build lasting associations with human feelings and desires. It's not about finding a funny or sad photo or video to tap into these emotions overnight on social media. Instead emotional branding is about understanding your audience, humanizing your brand and using a language that connects with your brand. And most important, building an emotional brand requires a constant focus on these elements.   Dollars down the drain As Gary Vaynerchuk argues in this video, every dollar spent on traditional advertising is a lost dollar...

Rapid developments in technology have normalized the intimate role that AI plays in the consumers' everyday life. Rather than content highlighting how humans are using technology, we are seeing imagery that shows the fluidity between them.   Artificial intelligence (AI), and machine learning (ML) have largely influenced the way photographers work. Over the years camera manufacturers have added features that assist in shooting under challenging conditions like low-light, or adjust camera settings based on objects in an image. ML has been implemented in various image libraries to help us organize our photos based on who or what is in them. The smartphone camera is becoming instantly responsive to creatives’ needs and has become an extension of the user.   The view that technology can positively affect our daily lives is now widely shared, so the focus is no longer to ‘persuade’ consumers of the benefits. Technology aims to understand our personal preferences to make our everyday lives easier and more comfortable. It’s now expected to support our decisions rather than make them for us. This shift in perspective has allowed brands to explore the capacities of technology, some examples:   - In the fashion industry(*), we’ve seen the rise in wearable technology with companies like Neue and cutecircuit which aim to provide innovative and creative ways of improving our lives. - In the music industry we're already used to Spotify tracking our listening habits and suggesting new songs. But VR companies such as Melody take this one step further and allow consumers to gain live music experiences that were once unobtainable. - Amazon and other online retailers use AI to gather information about your preferences and buying habits. Then, they personalize your shopping experience by suggesting new products tailored to your habits. Below is an example of such AI-powered recommendations:   Out of all the applications raised by the AI hype wave of the past few years, the area with the most practical use today is arguably photography. The camera is an essential feature of any phone, and AI is our best shot at improving it. We wear technology on our bodies and use it to share our lives with the world. It’s this continued level of ‘intimacy’ that will affect the way both brands and creators think about visuals. Consumers expect to see images that cinematically show the futuristic connection between humans and the technology they live with every day. Interaction between the subject and technological components within the image will continue to become more intricate and personal.   An example of emerging AI in Photography A company called Meero makes photographs for real estate, food and other commercial uses. They developed a cutting-edge algorithm, inspired by how the human brain works. Can an algorithm perform as well as a professional photographer when executing an aesthetic, nuanced, complex task? Meero thinks it can. They propose that gradient-based learning is the solution. In their software, they use a deep neural network they believe mimics the way the brain works. It makes use of the errors the network’s neurons output and then computes its gradient using convex optimization methods. They draw from 25 million photographs in their database. By then, using the chain-rule to correct errors from the end to the beginning of the network, and repeating the operation millions of times, Meero’s proprietary deep learning algorithm performs as well or faster than a professional photographer, they say. The goal is to enhance photographs for commercial sale. www.meero.com   Interested in more info on how we apply AI in the STAMPIX Smartphone App? Contact simon@stampix.com ...

Billions of photos are taken daily and shared through social media. People are taking pictures of just about anything, many are snapshots, but thanks to smartphone cameras which are getting better every day, there is a vast amount of photos that are shot in very high quality. Add the rise of latest generation digital printing machines to the equation and you have an amazing opportunity to turn these images into beautiful photo prints.   From doing business with our clients we observe many brands struggle to stand out in digital marketing, striving for authenticity through influencers and user generated content. At Stampix, our mission is to turn peoples' best photos into free prints, allowing brands to be present around precious moments and deliver a welcome message. Advanced vision technology and Stampix data clustering allows us to select specific moments and segment user profiles to match brand identities. We deliver contextual ads in print. The Stampix platform shows you how easy it is to tap into the potential of those billions of photos, whether you're a: • Brand Manager: You can use our service for different purpose. Either deliver a personalised gift for existing customers (loyalty) or to attract new leads (CRM). Go to our customer page and get inspired by campaigns we did for L'Oréal, Disney, Campina, Bambix...

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