Mccain

How McCain activated product awareness by engaging Carrefour-area families with printed moments, recipes, and coupons.

01 THE CHALLENGE

Boosting Back-to-School Awareness

McCain wanted to boost awareness of its chilled products during the busy Back-to-School season, a key time for family shopping. The goal was to connect with families in meaningful ways, using social media influencers and targeted campaigns.

The project

By encouraging people to print their favorite family moments with recipes on the back, McCain increased awareness around it's chilled products during the busy Back-To-School period. Several mom influencers participated in the campaign which was launched via social media and families living in a radius of 5Km from a Carrefour were targeted in the Stampix database. Each pack of photos contained a coupon that customers could redeem in Carrefour to immediately try the products.

02 THE JOURNEY

Rewarding fans

McCain and Carrefour engaged families by offering printed photos featuring favorite moments with recipes on the back, driving interest through social media and targeted outreach. Customers opted in via social platforms, received photo packs with product coupons, and were encouraged to redeem their coupons at Carrefour, creating a seamless journey from awareness to in-store engagement.