![](https://business.stampix.com/wp-content/uploads/2020/05/UNIZWITSAL-13-Homestay-momenten-met-Stampix-300x169.jpg)
The project
By running an international POS campaign through 1,300 pharmacies, La Roche-Posay was able to establish a direct relation with their target audience (mothers with kids) and strike an emotional chord.
Offering free photos as sales incentive increased their product awareness and enriched their CRM.
Finally, a coupon was included in the photo mailing stimulated a re-purchase of their products.
![](https://business.stampix.com/wp-content/uploads/2018/11/Iconen_website_Printcode-04-1.png)
2,103 opt-ins
![](https://business.stampix.com/wp-content/uploads/2020/01/photo.png)
12,110 photos delivered
![](https://business.stampix.com/wp-content/uploads/2018/11/Iconen_website_Styleguide-1.png)
7.34% COUPON redemption
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