A basket of red apples with a prominent white lion logo printed on each apple. A red loyalty card labeled "SuperPlus" rests on top of the apples, featuring a playful image of a person holding two green apples over their eyes like goggles.

Retail Loyalty Programs in 2025: What Customers Expect

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Explore retail loyalty trends in 2025, including customer expectations and innovative campaigns like Delhaize SuperPlus.