Customer Interaction

AXA

How AXA spread the holiday joy for +3k customers

The project

Nothing says holiday season more than the family experiences arriving in the mailbox.

With that spirit, AXA partnered up with Stampix to delight their customer’s database with 5 free printed photos, branded as a postcard, ready to be sent off to their loved ones.

+15k branded
photos

66% happiness feedback

+183k estimated brand views

the final product

Customer Activation: A unique way to surprise and delight your customers via free prints, delivered to their doorstep.

Pro tip: You can easily integrate your CRM with Stampix’s 1-click photo printing service and surprise your customers on their birthday, Christmas and other special dates.

Classic: For this campaign, AXA chose to work with the regular size of pictures, the well known 10x15cm.

 

Pro tip: Stampix also works with two other formats loved by our community: retro and minis, bringing a retro vibe to your customers’ campaigns.

Postcard: AXA decided to use the postcard format on the back of the picture. That way, the best holiday moments of their customers could be shared with their loved ones, spreading joy (and brand awareness) around the world.

Pro tip: You can choose different types of extra effect, such as QR codes or coupons.
Client own database: AXA activated their own customers through e-mail to delight them with our high quality printed pictures.

Pro tip: If you don’t have your own database, an engagement or awareness campaign might be the best fit for your brand.
Front side (hover over to see back)
Branded back side

the journey

Stampix meets with your team to decide on design and details

You activate your customers via e-mail with unique link

Delighted customer recieves your e-mail with a very exciting gift

With one click,
customers upload their
favorite photos

Customer receives his photos at home, increasing the emotional connection to you

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