Trusted but Not Loved: The Loyalty Gap in Banking
Alexander Schrimpf (Head of Co-Branded Cards at Deutsche Bank)
Carl Watchorn (Head of Premier Banking at HSBC UK)
Jake Bailey (Head of Loyalty & Innovation at Tesco Bank)
Why listen to this Webinar?
Whether you’re a loyalty professional, marketer, or decision-maker looking to bridge the “loyalty gap” and build emotional connection, this webinar is for you. Gain actionable insights from experts at HSBC, Tesco Bank, Deutsche Bank, and Stampix on how banks can move from functional trust to deep-seated loyalty, driving relationship concentration and becoming the organisation customers choose for their entire financial lives—if done right.
Understand how leading banks are rethinking customer engagement by prioritising genuine needs over generic pricing, balancing digital convenience with human empathy, and using data to recreate contextual memory. Learn why customers expect more than just “Fast Banking” utility, and how brands are responding with “Slow Banking” strategies that show up during life’s biggest milestones—like buying a home or the birth of a child—with meaningful, brand-aligned solutions.
Watch the recording to discover what the current banking landscape reveals about customer expectations, the innovations shaping life-event triggers, and the best practices that will define the next generation of emotional banking loyalty.
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