Loyalty to Joyalty:
How to harness emotions to boost retention

Adam Posner (CEO of The Point of Loyalty)
Marco Merkx (Global Customer Engagement Leader at IKEA)

Why listen to this Webinar?

Are you curious about how to create moments of joy that keep your customers coming back? Then this webinar is for you. We explore the concept of “joyalty,” which goes beyond traditional loyalty programs to focus on creating meaningful, feel-good experiences for customers. Featuring examples from iconic brands like IKEA and insights from loyalty experts, we cover how small moments, such as surprise rewards or thoughtful gestures, can make a big impact. It’s all about building trust, emotional connections, and lasting relationships that benefit both your brand and your customers.

Watch the recording to learn practical strategies to transform your customer engagement into joyalty. 

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