Whether you’re a loyalty professional, marketer, or decision-maker looking to elevate your customer strategy with moments that truly matter, this webinar is for you. Gain actionable insights from experts at McDonald’s, IKEA, The Point of Loyalty, and Stampix on how birthday rewards can drive emotional connection, increase visit frequency, and become one of the most impactful moments in your loyalty program – if done right…

Understand how leading brands are rethinking the role of birthday rewards by prioritising joy over generic discounts, designing frictionless redemption journeys, and using data, choice, and personalisation to create memorable experiences. Learn why customers expect more than a standard “10% off,” and how brands are responding with meaningful, brand-aligned, and emotionally resonant rewards.

Watch the recording to discover what today’s birthday inbox reveals about customer expectations, the innovations shaping celebratory moments, and the best practices that will define the next generation of birthday rewards.