How Sunweb brings their slogan
#creatingMemories to life
Engage & Upsell
Since the rise of online booking engines, capturing zero-party data to provide attractive personalised offerings was the primary goal for tour operators and travel agencies from the start. Being able to leverage that data to successfully improve services, support and customer loyalty has meanwhile become a way to differentiate from the competition.
With this in mind, European tour operator Sunweb was looking for ways to engage with customers on key loyalty moments throughout the customer journey, and interact with customers in a non-intrusive way to stimulate bookings for the upcoming season.
Sunweb wanted to emotionally engage with customers,
maximizing upsell of the right travel packages to returning travelers.
Gift with purchase
Sunweb partnered with Stampix to give those thousands of vacation #memories a place in the real world. Bookers during the 2 main seasons – winter & summer – could print their freshly taken photos for free and receive them at home, or send them to a friend of family member. Leveraging the holiday euphoria to stimulate returning travellers, Sunweb tailored their branding and vacation deals to the upcoming season along with a 50€ discount on the next booking.
By including Stampix prints as a gift for travellers, Sunweb was able to eternalize their customers best moments, creating meaningful connections and bringing their #creatingmemories slogan to life.
& share module
With the Thank You module displayed in the last step of the customer journey, Sunweb customers were able to leave their feedback and feelings surrounding this gift, proving the success of the campaign.
By choosing to add the Share module to their campaign, Sunweb customers could share codes with family and friends after placing their own order, broadening their reach in a very seamless way.
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