Thanks to digital printing technology, it’s possible to print personalised messages on the reverse of each photo. This message can include the recipient’s name or any data field captured during the order process. It’s also possible to insert coupons or use variable advertisement based on the zip code. 

Yes, branding on the front of the photos is possible, although there are different options for different products. Eg, the polaroid format has more branding options than the classic format. If your goal is to recognise highly valuable customers, or if customers are paying for the photo product themselves we recommend limiting the branding to the reverse of the photos.

It is possible to have customers send the photos to friends and family as a surprise. Eg for Mother’s Day this is a great way to surprise & delight Mom. We also offer a Single Postcard product which customers can send directly to friends or family. However, from experience we also know that many people don’t know the exact address of family and friends which can lead to non delivery. Additionally, this postcards needs a protect laminate layer to prevent damage by the postal service. As a results, the price similar to the cost of our Standard Packs.

If you are interested in generating a “member gets member” effect, we recommend our Standard Pack with 5 or 15 Classic photos. In this case, we configure your campaign as such that customers can only choose 1 photo, which will be printed 5 times (doubles) each of them with a fun ‘postcard design’ and reference to your brand. This way customers will receive the 5 prints at home first, and can then personalise each extra print with a handwritten text, to hand them over or add a stamp and them to friends or family.