THE POWER OF BRAND RECALL To celebrate World Statistics day we decided to address this important problem in media spending: Only 4% of all ads are positively remembered. But what does this mean? According to IAB, in 2020, Europe alone spent € 69.4 billion on advertisements. If only 4% was positively remembered, this would mean …
The power of brand recall and how to be ahead of the curve with your ads Read More »
Loyalty is one of biggest challenges in e-commerce today. Massive amounts of money and effort are spent on user acquisition, but the majority of first-time visitors never come back to the online stores and services. However, it’s not that simple to launch an effective loyalty program: “49% of internet users believe that all reward programs …
Spending 60% of your budget on brand building through TV- and print campaigns? For many marketers, this method has become outdated, and is dismissed as pre-digital & inefficient. We’re all too focused on short-term strategies, says Peter Field, and seem to forget that building a brand is a long-term investment that can only be achieved …
I recently had the pleasure to witness the neuromarketing expert Martin Lindstorm on the UBA Trendsday. After doing some more research and ordering his best seller book, it turns out he actually invented the word ‘contextual advertising’, I bumped into this interview about the Future trends in marketing. Find below the main takeaways: Contextual advertising to …
