Landal GreenParks
How Landal Greenparks gathered high quality opt-ins through personalised photo memories.
01
THE
CHALLENGE
Keeping the Holiday
Spirit Alive
Landal Greenparks wanted to stay connected with guests after their holiday and inspire them to return. The goal was to create a meaningful experience that would leave a lasting impression, enrich Landal’s database, and keep the brand top of mind. Landal achieved this by offering their customer the chance to print their favourite holiday memories for free as a gift.
The “print your holiday photos campaign” with Stampix is a good combination with our travel industry, and also a good way to gain
more opt-ins.
Anne van Boheemen
Audience Marketeer at Roompot & Landal Greenparks
The project
Landal Greenparks launched a "Welcome Home" email campaign, inviting guests to print their favourite holiday memories.
The campaign aimed to enhance guest satisfaction, encourage repeat visits, enrich their database with 1st-party data,
and strengthen brand loyalty.
02
THE
JOURNEY
Enhance experience
The campaign focused on creating a memorable post-stay experience by inviting guests to relive their favourite moments. Through a personalised “Welcome Home” email, guests could print cherished holiday photos for free using a fully branded online platform. This thoughtful follow-up not only deepened their connection to Landal Greenparks but also left them with tangible memories that kept the holiday spirit alive.
The results
+
0
K
Photo Orders shipped
0
%
Happiness Feedback Rate
+
0
K
Landal Opt-ins
03
ENRICHED DATABASE
Our photo rewards campaign generated more than 1,300 subscriptions, which is already positive. But the high quality of these opt-ins was highlighted by the client. In comparison with Landal benchmark, the new subscribers (via Stampix campaign) presented higher engagement and lower bounce rate & unsubscribes after the first communication.
Quality of the opt-ins
Comparing to other campaigns, opt-ins gathered via Stampix campaign had a lower Unsubscribe Rate after the first communication.
Higher Engagement
Customers that received the Photo Rewards email offers showed a higher Open and Click Rate on emails after the campaign with Stampix.
Lower Bounce Rate
Stampix offer emails had a lower Bounce Rate than Landal Greenparks benchmark.
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