Axa
How AXA spread the holiday joy for +8k customers
01
THE CHALLENGE
Building Loyalty in Insurance
Known as a “set and forget” industry, insurance companies are often struggling to build a meaningful connection with customers. As a result high churn rates (especially in the first year) and no loyalty are the industry standard.
With the presence of agencies and brokers as “middlemen”, direct communication with customers is often limited or impossible for an Insurance brand. In this context, AXA wanted to create a meaningfull toughpoint in the customer journey that’s linked to the brand.
The project
Nothing says Holiday season more than the family experiences arriving in the mailbox. With that spirit, AXA partnered up with Stampix to delight their customer's database with 5 free printed photos, branded as a postcard, ready to be sent off to their loved ones.
02
THE JOURNEY
Create lasting customer connections
Stampix collaborates with your team to finalize the design and details of the campaign. You then activate your customers via email, sending them a unique link. With just one click, customers can upload their favorite photos, and soon after, they receive their printed photos at home, creating an emotional connection with your brand.
The results
03
THE
FINAL PRODUCT
Creating Lasting Impact
Customer Activation: A unique way to surprise and delight your customers via free prints, delivered to their doorstep.
Pro tip: You can easily integrate your CRM with Stampix’s 1-click photo printing service and surprise your customers on their birthday, Christmas and other special dates.
Classic: For this campaign, AXA chose to work with the regular size of pictures, the well known 10x15cm.
Pro tip: Stampix also works with two other formats loved by our community: retro and minis, bringing a retro vibe to your customers’ campaigns.
Postcard: AXA decided to use the postcard format on the reverse artwork of the picture. That way, the best holiday moments of their customers could be shared with their loved ones, spreading joy (and brand awareness) around the world.
Pro tip: You can choose different types of extra effect, such as QR codes or coupons.
Pro tip: If you don’t have your own database, an engagement or awareness campaign might be the best fit for your brand.
artwork
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