![](https://business.stampix.com/wp-content/uploads/2024/05/IMG_6295-300x225.jpg)
The project
Campina wanted to inform & educate their audience about the importance of a balanced and varied breakfast for kids.
They decided to team up with Stampix to turn user generated content (i.e. breakfast photos) into a highly personalized direct mail.
The campaign was targeted towards young Belgian mothers between 25-35 years with children.
![](https://business.stampix.com/wp-content/uploads/2018/11/Iconen_website_Receive.png)
28,500
targeted photo ads
![](https://business.stampix.com/wp-content/uploads/2018/11/Iconen_website_Reached.png)
51,000 online organic reach
![](https://business.stampix.com/wp-content/uploads/2020/01/photo.png)
83% breakfast photos
"We managed to associate our brand strongly with breakfast moments, not only in the mind of the consumer but also on his fridge, as a branded photoprint."
Sarah De MeesterBrand Manager Campina ![Sarah De Meester](https://business.stampix.com/wp-content/uploads/2020/01/sarah.jpg)
![](https://business.stampix.com/wp-content/uploads/2020/01/campina-_-android-1.jpg)
![](https://business.stampix.com/wp-content/uploads/2020/01/Branded-photo-prints-Stampix4.png)
![](https://business.stampix.com/wp-content/uploads/2020/01/33964781_989029181259075_4684751873217921024_o-1-683x1024.jpg)