Balade
How Balade used personalised recipe books to engage families and drive traffic to their website.
01
THE CHALLENGE
Engaging Families Through Personalisation
Balade wanted to strengthen its connection with families while increasing website traffic. The challenge was to find a unique and engaging way to showcase the brand in a meaningful way that would resonate with parents. By creating a personalised experience, Balade aimed to become an integral part of family life, specifically in the kitchen.
The project
As part of Balade's Kidchen activation Stampix & Strategy Agency joined forces to generate traffic to the Balade website and deliver their content in an original way. By having visitors co-create a personalised recipe book with photos of their kids, offering them a PDF or printed version, the Balade brand is now forever part of the kitchen of these families.
02
THE JOURNEY
Create, Cook, Enjoy
Customers visited Balade’s website to create a personalised recipe book using photos of their kids. They could choose recipes, upload photos, and customise the book. Once done, they could download a PDF or order a printed version, making Balade a lasting part of their kitchen.
The results
03
THE VIDEOS
Understand our campaign
Watch these Balade Kitchen’s videos and understand a bit more our campaign activation from Stampix & Strategy Agency!
Follow the journey of Balade from the online world to their customers kitchen. These videos showing the ordering flow, but also give a sneak peak into the end product that generated positive brand awareness and a strong engagement with thousands of families.
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Learn how personalised experiences can strengthen brand connections and engage your audience.
