EDF LUMINUS
How EDF Luminus engages with new and existing customers
towards a more efficient planet
01
THE
CHALLENGE
Engage & Inform
The energy sector is traditionally a commodity sector, where customers are loyal mainly for price reasons or because they lack the effort to switch. Their relation with the brand evolves strongly about the yearly cost and the sentiment is rather negative: “What am I getting back from my provider?”
To change this scenario, EDF Luminus, the second-largest Energy provider in Belgium, decided to find a unique way to engage with existing customers, enhancing the sentiment around all touchpoints and attracting new customers by inspiring energy efficiency around the country.
The GOAL
EDF Luminus wanted to enhance their long term brand building
for new and existing customers, in a very unique and emotional way
02
LOYALTY
FOCUS
Emotional Gift
EDF Luminus partnered with Stampix to offer photos as an emotional gift on the Birthday for the higher customer segments. The goal was to enhance the customer sentiment in all its touchpoints with the brand, increase their emotional currency and retain a larger proportion of customers by offering more value for money.
Activation
The customers were activated by EDF Luminus through e-mail on their birthday, with the possibility to choose between 2 gifts, Stampix free prints being one of them.
Branded Platform
By clicking on the gift, customers are redirected to the EDF Luminus branded microsite (hosted by Stampix) to upload their photos and enter shipment details.
Brand building
A few days later, the photos are delivered to the mailbox with a birthday message on the back, achieving long term brand building and emotional currency.
The journey
The results
0
Gifts
+
0
Increase NPS
200000
Photos
03
ENGAGEMENT FOCUS
Energy-saving platform
Focusing on a more efficient planet, EDF Luminus built a platform where anyone can simulate their energy spending and get tailor-made solutions to consume less. To help bring awareness and traffic to the platform, EDF Luminus also runs engagement campaigns with Stampix, targeting people outside their client database and reaching out in a very creative and emotional way.
Easily customized features
The flexibility of the platform makes it perfect for the EDF Luminus' team to work on different campaigns, changing seamlessly the messages on the back of the pictures to fit every key moment.
High engagement rate
By offering such an emotional gift, people feel more likely to engage with full attention to your ad, increasing the likelihood of the brand coming to mind when a purchase occasion arises.
No data transfer
Stampix acts as a data processor, and does not become the owner of the data.
INSTAGRAM FLOW &
CARTOONIST COLABORATION
To engage people with their energy-saving platform, Luminus worked together with Stampix in a very creative campaign, offering free prints where the back of the pictures were cartoons designed by renowned Belgium cartoonists.
To make the journey even easier and fun, Luminus decided to activate the Stampix’ Instagram feature, where the photos are “automagically” uploaded from their IG profile.
Final sentence hereeeeeee
INSTAGRAM FLOW &
CARTOONIST COLLABORATION
To engage people with their energy-saving platform, EDF Luminus worked together with Stampix in a very creative campaign, offering free prints where the back of the pictures were cartoons designed by renowned Belgian cartoonists.
To make the journey even easier and fun, EDF Luminus decided to activate the Stampix’ Instagram feature, where the photos are “automagically” uploaded from their IG profile.
With such a fun gift, people will cherish their memories -and EDF Luminus- for a very long time.
The results
20000
People reached
100
%
Increase social engagement
200000
Photos
"Stampix photos are a offered as an emotional gift on the Birthday for the higher customer segments. It's a complementary gift which stimulates customers to order something online via Luminus and receive it in the mailbox as a surprising gift. The fact that it's branded, and a new way to tell the Luminus story are key reasons why we work with Stampix."
