COLGATE
How Colgate remains top of mind by spreading smiles
01
THE
CHALLENGE
Brand Equity &
Shared Smiles
Consumers today have more options for where to shop than ever before. While the internet makes it easier for consumers to purchase from CPG brands, it also has fostered an epidemic of disloyalty. Consumer goods brands no longer have the luxury of being a consumer’s sole choice when they step into the market.
In this scenario, Colgate was looking for a unique way to engage with customers in line with their Power of Smiles value proposition.
The goal
Colgate’s goal was to build customer loyalty & engagement in a way that highlighted their power of smile mission
02
THE
SOLUTION
Free Printed Smiles
What better way to celebrate the power of a smile than with pictures, right? With that in mind, Colgate partnered up with Stampix to offer their customers a unique gift: their best smiles, printed for free and delivered to their doorstep.
Activation
During key moments like the end of the summer holiday, and Valentine's & Kindness day, Colgate activated their customers through social media, inviting them to print their best smiles for free.
Branded Platform
By clicking on the post, customers were redirected to the Colgate branded microsite (hosted by Stampix) to upload their photos and enter shipment details.
Emotional Connection
A few days later, photos were delivered to the mailbox, with a message of kindness & tips on oral health care from Colgate. The photos are associated with positive emotions, creating a long-term brand building.
The results
+
0
Printed Smiles
0
Engaged Customers
0
%
Interaction Rate with Brand
03
THE
BENEFITS
By offering Stampix Photo Rewards, Colgate was able to catch the attention of consumers online with an incredible engagement rate and, later on, still being remembered in a very genuine and emotional way by being associated with the printed photos.
High engagement rate
By offering the opportunity to print their best moments for free, customers are more likely to engage with brand communication.
No data transfer
Stampix acts as a data processor and does not become the owner of the data.
Easily customized features
The platform and messages on the reverse of the pictures can be easily customised to fit different moments & products during the year.
Emotional connection
By rewarding customers with free prints that celebrate smiles and happy moments, the feeling toward the brand it's associated with positive memories, increasing emotional connection, which can lead to higher spending and longer retention.
Colgate’s focus was really on winning the attention and consideration of the consumer. Stampix photo rewards made that possible by ensuring we were noticed online, and later, remembered by the high opportunity to be seen with the printed photos. We chose Stampix as a new way to build customer loyalty & engagement with consumers in line with Colgate Equity.
Louis Ten Hacken
Senior Retail Marketing
Manager at Colgate
Colgate’s focus was really on winning the attention and consideration of the consumer. Stampix photo rewards made that possible by ensuring we were noticed online, and later, remembered by the high opportunity to be seen with the printed photos. We chose Stampix as a new way to build customer loyalty & engagement with consumers in line with Colgate Equity.