Understand the
challenges of Loyalty for
FMCG brands.
The necessary debate on weather Loyalty is a Myth or a Must-Have for FMCG brands was the topic of our recent webinar. You and +500 marketing professionals had the chance to hear the opposing arguments from Byron Sharp – author of How Brands Grow – and the loyalty experts Jason Whiting, Steve Gray and Rich Long. Today, we turned the valuable insights and conclusions into a hands-on White Paper for loyalty and CRM marketers.
Download White Paper
Get insider tips on how to leverage emotions to boost customer retention.
What's inside?
Combining theory and practice
Uncover the theoretical sides of Loyalty for FMCG, combined with the experience of leading brands. 🎯
Case studies that inspire
Discover how PepsiCo and Nike leverage their brands using Loyalty Actions as an important part of their Strategy. ❣️
Insights from attendees
Understand how our webinar attendees see the challenge of building Loyalty for a FMCG brand. 🤘
Straight from the source
Our white paper is a highlight compilation of the webinar “Loyalty for FMCG: Myth or Must-Have“, featuring the author Byron Sharp, and the loyalty experts Jason Whiting, Steve Gray and Rich Long.
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