With 48 years of experience in the Marketing Services industry and vast knowledge in the field of Loyalty Marketing, Mike is a true veteran in the field. As a Certified Loyalty Marketing Professional and Dean of The Loyalty Academy, he’s a master of his craft.

In this episode, he shares his insights and expertise, covering everything from the skills and qualities required to excel as a loyalty professional, to effective ways of measuring the success of your brand’s loyalty program.

A must-watch for anyone in the loyalty marketing space looking to gain a competitive edge and stay ahead of the curve.