COLGATE

How Colgate remains top of mind
by spreading smiles

01

THE
CHALLENGE

Brand Equity &
Shared Smiles

With virtually every brand online nowadays, consumers have more options for where to shop than ever before, right at their fingertips. While the internet makes it easier for consumers to purchase from CPG brands, it also has fostered an epidemic of disloyalty. Consumer goods brands no longer have the luxury of being a consumer’s sole choice when they step into the market.

Inserted in this scenario, Colgate was looking for a unique way to engage with customers in line with their Power of Smile value proposition.

The goal

Colgate’s goal was to build customer loyalty & engagement
in a way that highlighted their power of smile mission

02

THE
SOLUTION

Free Printed Smiles

What better way to celebrate the power of a smile than with pictures, right? With that in mind, Colgate partnered up with Stampix to offer their customers a unique gift: their best smiles, printed for free and delivered to their doorstep.

Activation

During key moments like the end of the summer holiday, and Valentine's & Kindness day, Colgate activated their customers through social media, inviting them to print their best smiles for free.

Branded Platform

By clicking on the post, customers were redirected to the Colgate branded microsite (hosted by Stampix) to upload their photos and enter shipment details.

Emotional Connection

A few days later, photos were delivered to the mailbox, with a message of kindness & tips on oral health care from Colgate. The photos are associated with positive emotions, creating a long-term brand building.

The results

+ 0
Printed Smiles
0
Engaged Customers
0 %
Interaction Rate

03

THE
BENEFITS

By offering Stampix Photo Rewards, Colgate was able to catch the attention of consumers online with an incredible engagement rate and, later on, still being remembered in a very genuine and emotional way by being associated with the printed photos.

High engagement rate

By offering the opportunity to print their best moments for free, customers are more likely to engage with brand communication.

No data transfer

Stampix acts as a data processor and does not become the owner of the data.

Easily customized features

The platform and messages on the reverse of the pictures can be easily customised to fit different moments & products during the year.

Emotional connection

By rewarding customers with free prints that celebrate smiles and happy moments, the feeling toward the brand it's associated with positive memories, increasing emotional connection, which can lead to higher spending and longer retention.

Colgate’s focus was really on winning the attention and consideration of the consumer. Stampix photo rewards made that possible by ensuring we were noticed online, and later, remembered by the high opportunity to be seen with the printed photos. We chose Stampix as a new way to build customer loyalty & engagement with consumers in line with Colgate Equity.

Louis Ten Hacken

Senior Retail Marketing
Manager at Colgate

Colgate’s focus was really on winning the attention and consideration of the consumer. Stampix photo rewards made that possible by ensuring we were noticed online, and later, remembered by the high opportunity to be seen with the printed photos. We chose Stampix as a new way to build customer loyalty & engagement with consumers in line with Colgate Equity.

Louis Ten Hacken

Senior Retail Marketing
Manager at Colgate