BALOISE
How Baloise Enhanced Their CRM Quality
With A Personalised Gift
01
THE
CHALLENGE
Direct Customer
Communication
Known as a “low-touch” industry, insurance companies are often struggling to build a meaningful connection with customers to reduce churn and increase loyalty. With the presence of agencies and brokers as “middlemen”, direct communication with customers is often limited or impossible for an Insurance brand.
In this context, Baloise, a leading European insurance company was looking for ways to collect quality data from their end customers, to enrich their CRM and facilitate future direct communication.
The goal
Baloise wanted to launch a Loyalty Program based on quality data
and personalised messages around key moments
02
THE
SOLUTION
Personalised messaging
Baloise partnered up with Stampix to surprise and delight their customers in key moments of their journey – Birthday, 1 year anniversary, No-claims and Welcome.
This very engaging gift creates the perfect opportunity for Baloise to have more touchpoints during the year, without being intrusive, while collecting important data for their loyalty program.
Activation
Due to the lack of data, customers were initially activated with a printed DM in their mailbox. The letter contained the URL to a Baloise branded microsite and a unique code to claim their free photo gift.
Key Moments Mapping
Thanks to the quality data collected and the high opt-in rate, Baloise was able to work out a personalised customer journey and digital communication plan.
Brand Building
A few days later, the photos are delivered to the mailbox with a personalised message from Baloise. By printing their brand assets on the back of the photos an emotional connection & long term brand building are achieved.
Data Capture
By claiming their gift online, the customers fill in their address & personal details and can optionally opt-in for future online comms by Baloise.
Activation
Due to the lack of online data on customers, they were initially activated by mail. The letter contained the webaddress to the branded platform and a unique code to claim their free photos.
Data Capture
By claiming their gift online, the customers fill in their address and personal information and can optionally opt-in for future online comms by Baloise.
Brand Building
A few days later, the photos are delivered to the mailbox with a personalised message from Baloise. By printing their brand assets on the back of the photos an emotional connection & long term brand building is achieved.
Key moments mapping
With the quality data collected from the activations & the opt-in, Baloise can work on future personalised comms for every client.
The results
~
0
k
Participation
0
Photos
0
%
Opt-in rate
03
THE
BENEFITS
By delighting customers with Stampix prints in specific moments, Baloise was able to create meaningful connections with customers, reducing churn and improving the quality of their loyalty program.
High opt-in rates
Asking customers for their opt-in in such an emotional and personalised environment increases the chances of genuine opt-ins.
No data transfer
Stampix acts as a data processor, and does not become the owner of the data.
Easily customized features
The platform and messages on the back of the pictures are easily changed to match different moments in the customer journey.
Scalable
Rewarding 100 or 1mio customers has no impact on our operations & service level.
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