Influencer
Collaboration

Martini

The project

Martini is all about the power and importance of friendship.
Through Instagram influencers they leveraged user-generated content to turn memorable appetiser photos from 25-40 year old consumers into real tangible brand stories, enhancing their brand awareness. Over 100k photos were printed and delivered, all with Martini recipes and references of being together.

10 influencers
spread the word

100K PHOTOS PRINTED

10k COUPONS delivered

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