Mother's Day Activation

ICI PARIS XL

The project

“What better way to celebrate Mother’s Day than with personal photos?” That’s what leading cosmetics brand ICI Paris XL thought when they launched a nation-wide campaign via online bannering to incentivize people to register on their site. While growing their CRM they offered a fun experience, delivering a personal DM with a 10€ coupon – to be used immediately in their webshop. 

personal quotes on reverse of each Photo

100K PHOTOS DELIVERED IN 2 WEEKS

15% increase IN TRAFFIC TO WEBSHOP

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