Mother's Day Activation
ICI PARIS XL
The project
“What better way to celebrate Mother’s Day than with personal photos?” That’s what leading cosmetics brand ICI Paris XL thought when they launched a nation-wide campaign via online bannering to incentivize people to register on their site. While growing their CRM they offered a fun experience, delivering a personal DM with a 10€ coupon – to be used immediately in their webshop.
personal quotes on reverse of each Photo
100K PHOTOS DELIVERED IN 2 WEEKS
15% increase IN TRAFFIC TO WEBSHOP
