To raise awareness around SPArent Friendly Citytours (Winter Holiday edition) Spa encouraged consumers to go on the city tours in Ghent, Antwerp, Brussels, Namur & Liège to take pictures & print them for free thanks to SPA.
The online-offline experience helped their brand stand out during the busy Holiday period and collect consumer data.
1.643 give feedback
54.250 photos printed
76% SAY their brand perception increased