Loyalty

ORANGE

The project

Orange includes free branded photo prints as a recurring gift to welcome new customers and reward existing ones on their Birthday. By having the majority of their customer database participate in the Orange Thank You program, the overall NPS increased by +30 points and higher retention rates in this segment are measured.

52% participation

+2m gifts / year

28% higher retention

In the MyOrange App (left) customers can click on their gift, which opens a branded microservice (right) to redeem it.

Stampix & Orange have won the 2020 Loyalty Magazine Awards by demonstrating emotional rewards in loyalty programs are a key driver to achieve a positive impact on NPS and retention. As a fixed partner in their Thank You program for more than three years, Stampix delights thousands of Orange customers on a daily basis with personal photos – printed and shipped right to their doorstep.

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Stampix & Orange Belgium delight customers with personal photos

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