Campina
How Campina educated Belgian mothers on balanced kids' breakfasts with personalised photo mail.
01
THE CHALLENGE
Balanced Breakfast Awareness
Campina wanted to help Belgian mothers understand the importance of a balanced breakfast for their kids. With a focus on reaching younger parents, the brand looked for creative ways to share this message.
Sarah De Meester (Brand Manager Campina)
“We managed to associate our brand strongly with breakfast moments, not only in the mind of the consumer but also on his fridge, as a branded photoprint.
The project
Campina wanted to inform & educate their audience about the importance of a balanced and varied breakfast for kids. They decided to team up with Stampix to turn user generated content (i.e. breakfast photos) into a highly personalised direct mail. The campaign was targeted towards young Belgian mothers between 25-35 years with children.
02
THE JOURNEY
Breakfast Rewards
Campina and Stampix invited Belgian mothers to share breakfast photos, which were then transformed into personalised direct mail. The campaign was shared via social media and email, where participants could opt-in to receive their custom breakfast photos. The journey allowed them to engage with the brand, learn about balanced breakfasts, and receive a tangible reminder of the message in their mailbox.
The results
curious for more?
Find out how personalised breakfast campaigns can educate parents and build a lasting connection with your brand.
