How La-Roche Posay executed a high-impact direct mail

By running an international campaign La Roche-Posay hit their customers right in the heart. Offering free photos as sales incentive increased their product awareness and enriched their CRM.

Campaign results

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Collected opt-ins

2.103

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Photos delivered

12.110

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Redemption

7.34%

How La Roche-Posay sends an extremely personal DM

By letting young mothers print their favorite babypics, La Roche-Posay was able to create a personal connection. Their product is now strongly associated with the baby’s skin, which was a key objective for the campaign.

Curious about our campaign KPIs?

Our white paper provides insight in several campaigns we did for leading industry brands.


How La Roche-Posay collected opt-ins in a customer-centric way

By partnering up with Stampix La Roche-Posay was able to collect relevant data from their target audience. With the acquired data La Roche-Posay can now deliver relevant content on a personal level.

Keys to success for the La Roche-Posay campaign

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Targeted advertising

La Roche-Posay was able to reach out to the young mothers by using the Stampix platform.

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Emotional Connection

Through Stampix La Roche-Posay created a personal and emotional connection with young mothers.

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Enrich CRM

By rewarding their customers for the attention, La Roche-Posay was able to collect +2.000 opt-ins to optimize their marketing strategy.

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Brand Safety

Baby skin care tips were printing the backside of real babyphotos. This ensured La Roche-Posay their message was seen in a relevant context.

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