By letting young mothers print their favorite babypics, La Roche-Posay was able to create a personal connection. Their product is now strongly associated with the baby’s skin, which was a key objective for the campaign.
Curious about our campaign KPIs?
Our white paper provides insight in several campaigns we did for leading industry brands.
How La Roche-Posay collected opt-ins in a customer-centric way
By partnering up with Stampix La Roche-Posay was able to collect relevant data from their target audience. With the acquired data La Roche-Posay can now deliver relevant content on a personal level.
Keys to success for the La Roche-Posay campaign
La Roche-Posay was able to reach out to the young mothers by using the Stampix platform.
Through Stampix La Roche-Posay created a personal and emotional connection with young mothers.
By rewarding their customers for the attention, La Roche-Posay was able to collect +2.000 opt-ins to optimize their marketing strategy.
Baby skin care tips were printing the backside of real babyphotos. This ensured La Roche-Posay their message was seen in a relevant context.
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