ICI PARIS XL
How ICI Paris XL boosted subscriptions on Mother's Day
by printing their customers best #MOMents
CRM Enrichment &
Mother's day Celebration
There was a time when only offering discounts would encourage consumers to subscribe to rewards programs but that time has passed.
In this scenario, ICI Paris XL, a leading perfume chain in the Benelux area, was looking for creative ways to boost subscriptions on their website while celebrating the emotional moment around Mother’s Day.
ICI Paris XL wanted to boost its website subscriptions by offering
an emotional gift during Mother's Day.
Free Printed Pictures
as a Post Action Gift
To celebrate such an emotional time that is Mother’s day, ICI Paris XL came up with the perfect gift for those who subscribed to their program: their best #MOMents printed for free and delivered to their doorstep, just in time for Mother’s Day dinner.
What better way to surprise your mom than with eternalized memories?
By offering Stampix Photo Rewards, ICI Paris XL was able to enrich their CRM while connecting with consumers on an emotional level, creating long-term brand affinity and extending the impact of their online efforts beyond the lifespan of a digital campaign.