Loyalty Expert Talk no. 6

Boris Helleman
Marketing Manager at T-Mobile NL


Boris is the marketing manager at T-Mobile in the Netherlands. With over 10 years of experience and the winner of 3 Effective Mobile Marketing Awards, he is the person you go to for creative, commercial and customer-driven marketing advice.

In this loyalty talk, Boris (and his adorable cat) shares with us what he considers the key moments and campaigns for every loyalty program.