With over half a million photos printed in a single month, April 2020 not only marked Stampix' 4th anniversary, but also a new record in our operating history. Besides the "Corona-effect" with more campaigns executed, a notable peak was caused by Unilever's online activation for its baby care brand, Zwitsal.
Activating with Stampix, Unilever Belgium set out on a mission to reward over 20,000 parents with an emotional gift during these challenging times. To enable a unique connection between children and their grandparents in isolation, parents could upload 10 photos of their family on a Zwitsal branded microsite.
The photos were printed by Stampix, and delivered as a tangible surprise to the grandparents, an offline update, on how the kids are doing during the lockdown period. The photos included Zwitsal branding and referenced as a “gift” from the sender (the parents).
As a purpose-driven brand, both the timing and the alignment with Zwitsal’s core values were important aspects of the activation.
For example:
Live in April 2020, with 10 photos per customer, 50k baby photos were printed and delivered directly to family and grandparents in less than one week. The activation was initiated through Zwitsal’s Facebook Page and soon went viral as people started tagging each other in the comments.
85% of customers opted-in to Zwitsal's newsletter
63% open rate was measured on the branded confirmation mails, allowing customers to click to Zwitsal website
Photo tag analysis confirmed +70% of photos of children & babies, hence a successful targeting
The COVID-19 measures no doubt had a significant contribution to the campaign’s success. As people spend more time online we observed a general peak in photo orders via the Stampix platform.
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